Since I am so new to the wonderful world of blogging, I have definitely had to do a lot of catch-up reading. One blog in particular that I have taken a liking to, Australian blogger Paull Young’s Young PR, has a great post about the importance of keeping up on the media on a day-to-day basis.
Paull also references another great post about this same subject from UK blogger Caroline Wilson. So many great resources to be found from our friends overseas.
To add to the already fantastic advice they gave, you should know about the beauty of RSS and news aggregators. Google Reader = my new best friend. Google Reader allows you to subscribe to feeds from all your favorite blogs and publications, so that you can scroll down and read the day’s headlines, commentary from your favorite bloggers, and anything else your heart should fancy. It saves so much time, especially when you really should be ingesting as much of the news as you possibly can.