Great article about Valentine’s Day pitching. The reporter outlines a number of PR “valentines” she recieved this year. My favorite?
Pepto-Bismol, the new Love Potion No. 9. “Over 36 million heart-shaped boxes of chocolate will be given to lovers this Valentine’s Day… . But for tens of millions… chocolates have an unpleasant dark side… the odious flatulence that results from gastrointestinal distress.
“Interview…one of the world’s foremost experts on diet and digestion, and find out how men and women can avoid gassing out their lovers this Valentine’s Day.”
Now that’s what I call romance!