For those of you that are interested in the measurement side of PR (and if you plan on getting anywhere, you should be), make sure you take advantage of the current offer from KD Paine’s measurement newsletter, The Measurement Standard. It’s usually $20 a pop for an issue, which is always chock full of great articles and useful information, whether your firm be small or large.
However, in celebration of the newsletter’s 4th birthday, The Measurement Standard is offering free access to the site until April 15th!
Don’t miss out on this opportunity. And after April 15th, even if you can’t afford a full subscription you should check out their free One-Minute Benchmarking Bulletin. Quite a few of the articles are free to read without a subscription, and if you decide that you just HAVE to read one of the subscriber articles, you might justify shelling out the $20 on an infrequent basis.