Shel Israel, co-author with Robert Scoble of the revolutionary book on blogging, “Naked Conversations,” published a great and very informative post today about the implications of blogging and new media for our generation. He makes a solid case for the argument that blogging is the way of the future, and you’d better get used to it! His main point: if young people today are using blogs, MySpace, and the Facebook as their communication tools of choice, they will continue to use them as they grow older and enter the workplace. This means that the workplace will have to adapt to this trend or suffer the consequences.
It is amazing to me how many people I know seem to feel that blogs and other new media are just fads that won’t have a discernable effect on the business world. However, as we are already seeing, it is having a profound effect, and this is only the beginning. The smarter companies are adapting to new media and using it to their advantage instead of trying to fight progress.