For your reading pleasure, some of the most interesting fare of the day for PR pros young and old alike:
In PR, one should never speak ill of the dead. Or at all, really.
In this BusinessWeek story, Jon Fine lambastes a PR professional that attempted to use Kenneth Lay’s recent passing as a hook for a story. Check out The Bad Pitch Blog’s post on the story, where they award the flack with an honorary badge of dishonor. They include links to previous posts that tell you exactly why you should never try using someone’s death as a news hook.
UK’s #1 young PR blogger, Stephen Davies, is hired by Edelman’s London office.
Upon graduating from the University of Sunderland with a Chartered Institute of Public Relations (CIPR) accredited PR degree, Stephen Davies of PR Blogger has accepted a position at Edeleman in London. Blogging since April 2005, Stephen has achieved enormous success with his efforts in a little over a year. Congratulations and good luck to you at Edelman Stephen!
Forward blog announces the arrival of PR Guides.
Young PR pro resource and blog Forward has introduced a wonderful new section of their Web site called PR guides. The inaugural post discusses the ins and outs of internal communication and was written by Lee Hopkins, an internal and online communications/PR specialist based in Adelaide, Australia. The entry gives a thorough overview of internal communications and includes an additional resources list with recommended books, key bloggers on this topic, and other helpful links. It’s awesome! Please check it out.
Great advice for pitching small businesses.
In a recent Chief Marketer article, Amy Chilla and Melissa Gillespie of Innova Communications give PR pros some excellent tips on how to position small business clients. Don’t be fooled by the “small business” angle of the article, however. They highlight many helpful ideas that could work for any client.
And that’s all she wrote. Have a great weekend everyone!