I was recently alerted to this article in the Behind the Spin blog on the value of PR degrees — it’s a great read for all practitioners. Thanks go to Caroline Wilson, a senior lecturer in public relations at UCE Birmingham who posted this on her blog a few days ago.
In the article, PR pro Christina Holm expresses her frustration with the
fact that many employers do not care whether or not applicants are
educated in PR. While it is true that you don’t necessarily need a degree in PR in order to succeed, she admonishes that we could, and should, do better:
All I am saying is let’s “raise the game”. Let’s get even better than we
are now, then maybe one day we won’t have to persistently argue our place in the world of business…
My degree taught me so much more than just writing. It taught me the logic and strategy behind a successfully planned and implemented campaign. It educated me to understand other relevant disciplines such as marketing and design.
More importantly it gave me the answer to a question often asked by top management: “So why do we need PR?” If your employees can answer that convincingly, it might just land you a new client.
I agree wholeheartedly with her sentiments. I believe that the inherent value of a degree in PR is that it promotes a strategic mindset from the get-go. Big picture thinking is a good habit to cultivate in the beginning of one’s career, as it is all too easy to just plunge forward without a plan if you don’t realize how essential it is to have one in place.
And speaking of a strategic mindset, this San Jose Mercury News article
on internships is helpful for young PRs who aim to make the right