I am pleased to announce that Flackette will momentarily present its
first interview installment with none other than Todd Defren, principal
of SHIFT Communications and author of the company’s esteemed blog, PR
Todd’s blog was one of the first to inspire me during my initial days as
a blogger, so it seemed only natural that he would be the first person
to ask. He graciously obliged and I trust that his insight will prove
Hopefully this will be the first of many opportunities I have to pick
the brain of seasoned PR pros. Read on, and enjoy!