This morning, John Biggs of CrunchGear posted on what PR people can do this Christmas to make him happy. A lot of these tips are just plain common sense that can never be over-repeated, such as:
- Don’t lie
- Don’t waste time
- Know who you’re pitching
The other tips that John includes are just great fodder for how to approach CrunchGear intelligently. This is a must read for all PRs. Let’s give John what he’s wishing for, and hope that his perception of the profession can change from viewing us as largely underhanded Grinches to gracious Santas bearing gifts of interesting products and gadgets he can actually write about. 🙂 Hat tip to Peter Himler at The Flack.